Origin

Press

Everything needed to write about INNTW accurately, in one place, without having to email first.

Fact sheet

Name
INNTW
Pronounced
[PRONUNCIATION — e.g. “in-tew”]
Stands for
If Not Now Then When
Founded
2025 (incorporated)
Launched
2026
Founder
Theshantha De Silva
Based
Toronto, Ontario, Canada
Category
Apparel and creative studio
Parent company
Collide Brand Management
Sells through
Direct-to-consumer, online
Team
One — the founder
Instagram
@inntwproject

In one line

INNTW is a Toronto apparel and creative label whose name is a question — if not now, then when — and whose founder started it as the answer.

Boilerplate

Standard description

Reproduce this verbatim. It is the approved description.

INNTW is an apparel and creative label based in Toronto, founded in 2025 by Theshantha De Silva. It makes small-run garments built around a single question, and works through INNTW Studios on brand, retail and campaign projects for others. Its six-month transformation project runs alongside the label, following a cohort of participants through a period of deliberate change and publishing what happens.

What it makes

Product

  • Garments. Cut-and-sew and premium blanks — hoodies, long-sleeves, knit jerseys, five-panel corduroy caps. Released in drops rather than seasons.
  • Objects. Time Keepers — hourglasses in five-minute, twenty-minute and one-hour turns. The brand argues that time is finite; these are that argument you can hold.
  • Runs. Roughly 50 units per drop, quarterly. Restocks are the exception.
  • Price. [PRICE RANGE] CAD at retail.
  • Made in. Canada, Portugal and China.

Current range and pricing are on the store.

Founder

Theshantha De Silva

Founder, INNTW. [ROLE LINE — e.g. also runs Collide Brand Management.] Both biographies below are cleared for publication as written.

Short — 50 words

Theshantha De Silva founded INNTW in 2025 in Toronto, after [PRIOR CONTEXT — e.g. a decade in X]. The label grew out of a decision to stop deferring one, and now runs alongside INNTW Studios and a six-month transformation project.

Long — 150 words

Theshantha De Silva is the founder of INNTW, an apparel and creative label based in Toronto. He started it in 2025 after [PRIOR CONTEXT — career, city, turning point], having spent [DURATION] intending to and not doing it.

That gap between intending and beginning is the company’s entire subject. INNTW makes small-run garments around a single question, and through INNTW Studios does brand, retail and campaign work for clients who are answering their own version of it.

He also runs the INNTW project, a six-month programme that follows a cohort through a period of deliberate change and publishes what happens — including the parts that do not resolve.

[CURRENT LOCATION AND ANY OTHER ROLES].

Interview topics

  • Starting a brand as its own proof of concept
  • Small-run manufacturing out of Toronto
  • Why the project publishes outcomes that fail
  • [ADDITIONAL TOPIC]

A portrait cleared for editorial use, with credit, is sent on request.

Logo

The mark

Cleared for editorial use. Do not recolour, redraw or set the phrase in a typeface and use it as the mark.

Clear space, minimum size and incorrect usage are documented on INNTW Lockup. The full logo pack in PNG and EPS, and high-resolution product and campaign imagery, are sent on request — same day.

Colour

Values

Select any value to copy it.

  • BlackThe mark, display type
  • CobaltPantone 293 C · Primary brand colour
  • White brownCream — grounds, CTAs
  • Main brownPantone 4695 C · Guidelines primary
  • Accent brownPantone 7517 C · Guidelines accent
  • GreenPantone 3500 C · Guidelines primary
  • ShinePantone 137 C · Guidelines secondary
  • PaperPage ground

Type

Typefaces

Helvetica Neue
Headers and subheaders, per the brand guidelines. Used across the label’s own communications.
Archivo
Display and interface on the web properties, where Helvetica Neue is not installed on every visitor’s machine. Open source, SIL OFL 1.1.
Newsreader
Long-form reading only. Open source, SIL OFL 1.1.

Display type is set tight — −0.03em tracking, 600 weight and up. Do not track it out.

Media contact

[PRESS EMAIL]

[PRESS CONTACT NAME], [TITLE] · [PHONE] · Toronto, ET. One address, answered by a person, usually the same day.

What we can turn around quickly

  • Interviews with the founder, remote or in Toronto
  • Samples for shoots, against a return
  • Imagery not on this page, including unreleased product under embargo
  • Fact checks — send the line, we will confirm or correct it

What we will not do

  • Approve copy before publication
  • Pay for placement, or accept it
  • Comment on other brands

Not press